Website auditing plays an important factor or key role in improving the SEO of content. The website audit acts as an analysis to check upon the performance of a particular website. In other words, a page performance in regards to SEO, i.e. Search Engine Optimization. Website auditing is much needed to increase website traffic or Google ranking to give out the best user page experience. However, if your website fails to provide a good page performance, then you need to see how to improve it by website auditing.
It is important to keep a note of your website auditing to provide exceptional local SEO. It hardly matters if you are collaborating with a large-scale business or small-scale business. What matters the overall performance of your website, which will increase your traffic goals and Google ranking in the Google search result. If your web page is performing well with good user page experience in the Google search result, then it determines it has increased traffic or ranking in Google.
Pros of Website Audit
- DeterminingWebsite Performance
A Website can be evaluated based on both web page performance and also technical performance. Thus, when you audit local SEO, it is done based on both page and technical performance precisely. As a result, the audit acts as a quality checker for your web page to determine the infrastructure and technical attributes. It also determines how user-friendly is your search engine and also how easily and smoothly the user can navigate through the web page.
With website auditing, you can easily check over on SEO opportunities if you miss spotting one. A drawback in the proper execution of SEO can also be determined with the help of website auditing. This may include unnecessary stuffing of keywords, poor content, and various others can be improved with the help of auditing of local SEO. The SEO helps to prioritize your user in the first place then it focuses on the search engines. However, this entire process will help to optimize your SEO content and safeguard it from any misguided practice or pitfalls.
How to Make a Website Audit in 30 minutes? ( Contact an SEO company for more information)
Before you start your website auditing make sure you check upon these following things:
- The brand name, address, and phone number should be fully optimized and properly placed on the header or footer of the landing page.
- Your website should consist of an operating blog.
- Your website should be connected with social media platforms to grow more audiences.
- Ensure that a contact page consisting of valuable information like address, email id, company location, and company name is present.
- The content should be available for selected audiences.
- The content should have proper and relevant information.
- Ensure your business brand name is visible, which includes name, phone number, and address. Make sure that location and brand name is included and fully optimized.
Step 1: Keyword Analysis
Relevant or important keyword plays an important and vital role in website auditing. Your website performance and durability depend upon the keyword you used to curate your website. Therefore, Keyword analysis or keyword checks should be considered as the top priority in website auditing.
Step 2: Search Business Name in Google
One of the easiest tasks that you can accomplish while conducting a local SEO audit is scanning for your business name in Google. This will help decide the clarity of your local posting and capability of your website development. There should be a sequence between your search lists and the business name.
Step 3: Google + Local Page Scanning
The health or performance of your website page largely depends upon the Google + local page scanning. This method looks into the issue of the web page where it shows spammy information, not properly listing, and also poorly chosen keywords. To earn good revenue, you need to improve the performance of the web page to meet your business goals.
Step 4: Business Website Review
Examining the site gives you a clear image of what stage this customer is at in the local SEO channel. Things to determine are how is the homepage title tag, does the NAP (Name, Address, and Phone number) is placed on the header or footer, how the site is structured, and various others.
Step 5: Social Review
Here, you have to determine on which social platform you have linked your website, how active is your website on those social platforms, etc.
Step 6: Backlink Analysis
Your site’s backlink profile is one of the most significant components of your SEO feature. Before you begin taking a shot at it, you have to survey and analyze it simply like you’ve analyzed the rest of the pieces.
Step 7: Local Citation Evaluation
Citation assumes a significant job in local SEO. It directly influences local rankings. Thus, ensure your website has a proper listing, accurate citation profile, and no use of duplicate profiles.